Many parents think online scams only target adults. However, children are increasingly being targeted through games, messaging platforms, and online videos.
Scammers often design messages or offers that appear exciting to younger users. These might include free game rewards, special prizes, or secret offers that encourage children to click links or share information.
Because children aged 5–10 are naturally curious and trusting, they may not recognise these tactics.
Helping children understand how online scams work is an important part of modern digital safety.
Why Children Are Targeted by Online Scams
Scammers know that children are often enthusiastic about games, rewards, and surprises.
Common scam messages aimed at children include:
- “You won a free game prize!”
- “Click here to unlock secret levels.”
- “Send your username to claim your reward.”
- “You must act quickly before the offer expires.”
These messages are designed to make children act quickly without thinking carefully.
For younger users, it can be difficult to recognise that these messages are not real.
Common Types of Online Scams Children May See
Online scams targeting children often appear in places they already enjoy using.
Some common examples include:
Fake game rewards
Messages promising free coins, skins, or upgrades in popular games.
Fake competitions
Websites or pop-ups claiming children have won prizes.
Phishing messages
Messages asking for usernames, passwords, or personal information.
Impersonation
Someone pretending to be another child, gamer, or influencer.
These tactics are designed to trick children into sharing information or clicking unsafe links.
Teaching Children Simple Scam Warning Signs
Children do not need to understand complex cyber security rules.
Instead, teach them simple warning signs.
- Messages asking for personal information.
- Offers that seem too good to be true.
- Messages asking them to act quickly or secretly.
If children see something like this, they should stop and tell a trusted adult.
Creating a “Pause and Ask” Habit
One of the most powerful safety habits children can learn is to pause before clicking.
Parents and teachers can encourage children to follow a simple rule:
Stop.
Think.
Ask an adult.
This habit helps children avoid reacting quickly to exciting messages or rewards.
Why Open Conversations Matter
Children are far more likely to report suspicious messages if they feel safe talking about them.
Parents can support this by:
- avoiding blame or punishment
- listening calmly when children share concerns
- praising children for asking questions
When children know they will not get into trouble, they are more likely to speak up.
Using Stories to Teach Online Safety
Younger children often learn best through storytelling.
Stories allow children to explore situations, emotions, and decisions in a way that feels safe and understandable.
The Guy & Cesar storybooks introduce important safety topics through characters and situations children can easily relate to.
These stories help children learn how to recognise warning signs and make safe choices.
You can explore the books here
Professionals and parents can also access structured safeguarding resources here
You can explore our Toolkits here
Practical Tips for Parents and Schools
To reduce the risk of online scams:
- supervise younger children’s online activities
- disable messaging features in games where possible
- explain that rewards should never require passwords or personal information
- remind children they can always ask for help
Small conversations about online safety can have a big impact on children’s awareness.
Final Thoughts
Online scams are becoming more sophisticated and increasingly target younger users.
By teaching children simple warning signs, encouraging questions, and keeping communication open, parents and educators can help children build strong digital awareness.
Helping children recognise scams early gives them confidence to navigate the online world safely as they grow older.
